orange theory fitness in fort york | branding and social photographer

Something a little different amongst all the recent engagement sessions! 

You'll be seeing a few familiar faces in this social media and branding shoot for the brand new Orange Theory Fitness in downtown Toronto! I can't even tell you how proud I am of my 2018 clients, Kelsey and Ian, for the launch of this incredible facility and team. 

It's going to be SO. MUCH. FUN. to see how they use this collection to enhance their branding for @otfforkyork and takeover the Toronto fitness industry! 

I have a funny feeling we'll be seeing this team double before our next shoot together!! 

Our session included some architectural shots of their brand new space, headshots of the team members, and interactive shots to demo the spirit of the Orange Theory workout for their following!

Oh, and it also featured a WHOLE lotta orange... 

After seeing Kelsey and Ian walking together through a field at sunset during their wedding photos, this photo feels so surreal just one year later!

Literally SO in his element here:

With a business like this, community is everything. For the customer to walk in on the day of their first workout and see a friendly face they recognize from Instagram, it makes all the difference!

Your staff should be your celebrities, and a lifestyle headshot session accomplishes just that!

We had no fun at all ;)

If you're interested in booking a branding and social session, hit me up by email and let's chat dates! And make sure you keep up with OTF Fort York to see how they use their collection to grow their brand! 


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