Six years ago I did an exercise as part of a branding workshop, where I wrote down the characteristics of my ideal client.
It felt indulgent to spend so much time trying to capture this made-up person, but clearly the exercise worked because it allowed me to speak directly to the heart of one particular bride to be, named Cassandra.
She's the epitome of the Laura Kelly Bride, someone who loves details but loves a killer experience more. She put in so much work to execute this wedding day, but when it actually came, she let go of the reigns and truly allowed herself to enjoy every second. She's creative, she's hilarious, and she's got the best people in her life including her Groom, Jason; the perfect yin to her yang.
Today is a special day! It's my chance to share the very beautiful, very joyful (while also being the perfect amount of spooky with black details!) wedding of Cassie and Jason at one of my favourite wedding venues ever. On the last weekend of October, Cassandra and Jason were surrounded by their very favourite people at Stonefields for a beautiful celebration of what will be a lifelong marriage between two best friends.
I am so excited for you to see it!!
Cassie is a super talented letterer and she wrote every single word you'll see while scrolling this post, from the invitations to the seating chart and all of the signage -- she's awesome!
Moment of appreciation for the COOLEST mother-of-the-bride dress!
Back details for days!
Obsessed with all the black details! So cool for a fall wedding.
This first walk as husband and wife was the sweetest!
Cassie & Jason, I hope this peek into your larger collection is everything you hoped it would be! I just could NOT narrow it down beyond the 100+ photos you see here! All my love goes out to you on this exciting day in the story of your wedding. It was the sweetest honour to be asked to document it for you <3
Who was she? What was her job? What kind of style does she love?
How does she communicate in a text message?
What are her creative pursuits?
What matters most to her on her wedding day?
It felt indulgent to spend so much time trying to capture this made-up person, but clearly the exercise worked because it allowed me to speak directly to the heart of one particular bride to be, named Cassandra.
She's the epitome of the Laura Kelly Bride, someone who loves details but loves a killer experience more. She put in so much work to execute this wedding day, but when it actually came, she let go of the reigns and truly allowed herself to enjoy every second. She's creative, she's hilarious, and she's got the best people in her life including her Groom, Jason; the perfect yin to her yang.
Today is a special day! It's my chance to share the very beautiful, very joyful (while also being the perfect amount of spooky with black details!) wedding of Cassie and Jason at one of my favourite wedding venues ever. On the last weekend of October, Cassandra and Jason were surrounded by their very favourite people at Stonefields for a beautiful celebration of what will be a lifelong marriage between two best friends.
I am so excited for you to see it!!
Cassie is a super talented letterer and she wrote every single word you'll see while scrolling this post, from the invitations to the seating chart and all of the signage -- she's awesome!
Moment of appreciation for the COOLEST mother-of-the-bride dress!
Back details for days!
Obsessed with all the black details! So cool for a fall wedding.
This first walk as husband and wife was the sweetest!
Cassie & Jason, I hope this peek into your larger collection is everything you hoped it would be! I just could NOT narrow it down beyond the 100+ photos you see here! All my love goes out to you on this exciting day in the story of your wedding. It was the sweetest honour to be asked to document it for you <3
THE CREATIVE TEAM:
Venue: Stonefields
Hair: Kaytlin Barr
Makeup: One Fine Beauty
Florals: Autumns Fine Flowers
Bride's Dress: Calla Blanche from White Satin Bridal
Invitations: Love and Letters
Rings: A.J. Horton Goldsmith
Cake: Sweet Treats by Tammy
DJ: DJ Jenn from Quality Entertainment
Rings: A.J. Horton Goldsmith
Cake: Sweet Treats by Tammy
DJ: DJ Jenn from Quality Entertainment
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